Technical Summary: It has been a pretty rubbish time of things for CCL share holders with the stock being pretty mediocre over the last 5 years. Things have been particularly grim for the last 6 months with the stock violently gapping through its 50 day moving average and has failed to recover. Could this be related to general negativity surrounding sugar drinks? There is no logical reason to buy against this trend and aggressive 13.6 investors may consider shorting the stock if it finds new lows. Unless you were able to accurately guage the stock from a value perspective there is no technical reason to buy the stock here. Not much else to say about this chart unfortunately.