Technical Summary: The long term trend of BKNG is up. As the fundamental picture of the company has gone from strength to strength – so has the stock. In the last year or so however the stock has been stuck in a volatile but slow moving uptrend.
The stock looks quite buyable on a mean reversion basis as it moves below its 50 day moving average. On this basis after a gap below its 50 day moving average the stock would be buyable at the current juncture. The stock can then either be sold on a meaningful move above the average or it can be used as an entry point for investors.