Technical Summary: The HVN stock is not buyable now unless you felt you could fundamentally pick a bottom. The performance of the price from a technical perspective reflects the woes that the retail sector is facing from disruptors such as Amazon. The chart is characterised by blood stained sell offs after earnings updates from the company. Prior to the action of this year the stock had been a good performer, running up from $2 per share up to above $5 (see 5 year chart). The stock is approaching an area of support at around $3.75 per share. In all probability there will be a short term consolidation or a “dead cat bounce” at this point. We see it as crucial that the stock hold this area of support or else it could
morph into a shorting opportunity if it breaks below its prior 52 week low of $3.545 (highlighted).